Bing - Universal Event Tracking checkout

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Retail version: Bing - Universal Event Tracking

With Universal Event Tracking (UET), Bing Ads lets you track conversion goals and create remarketing lists, all with a single tag placed in your shop.


Oxid version: CE / PE / EE 4.7.x - 6.x
Product group: OXID extension
PHP version: PHP 5.x - PHP 7.1
IonCube Loader (free): IonCube loader needed
Licencing options: Retail version

Details and prices Price incl. tax

117,81 €

incl. tax
We provide the data as downloadable software package. There are no hidden fee's by downloading this software product.
Retail version (open source): Bing - Universal Event Tracking

With Universal Event Tracking (UET), Bing Ads lets you track conversion goals and create remarketing lists, all with a single tag placed in your shop.


Oxid version: CE / PE / EE 4.7.x - 6.x
Product group: OXID extension
PHP version: PHP 5.x - PHP 7.1
IonCube Loader (free): no IonCube required
Licencing options: Retail version (open source)

Details and prices Price incl. tax

177,31 €

incl. tax
We provide the data as downloadable software package. There are no hidden fee's by downloading this software product.

Features of the retail license

OXID eShop extension: Bing Universal Event Tracking

With Universal Event Tracking (UET), Bing Ads lets you track conversion goals and create remarketing lists, all with a single tag placed in your shop.

Nach Modul-Aktivierung geben Sie einfach Ihre Bing Tracking ID in das Textfeld ein, drücken auf speichern und schon ist das Event Tracking bereit.

What is a Universal Event Tracking Tag?

Universal Event Tracking (UET) is a mechanism for advertisers to report user activity on your OXID eSHop to Bing Ads by installing one site-wide tag. This tag records what customers do on your shop, and then Bing Ads starts collecting that data allowing you to track conversions (like purchases or leads) or target audiences using remarketing lists.

The UET tag gathers the information that the conversion goal uses to track conversions in Bing Ads. By defining conversion goals, you can measure if and how many times people do the actions on your shop. You will then be able to answer questions such as - Which ad campaigns, ad groups, ads and keywords are most effective in driving conversions? and What is the return on investment of my advertising dollars?

Universal Event Tracking Status

If your UET tag has been on your web page for more than 24 hours, you can review the UET tracking status in Bing Ads to see if the tag is active or inactive.