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A product video can be a valuable addition to an online shop to present the offer clearly and give customers a better impression of the products. But how do you create the perfect product video? In this article, we will go into various aspects that should be considered when creating a product video for the OXID eShop.

Content of the video

The content of the video is the most important factor to arouse and hold the interest of the viewers. Therefore, careful consideration should be given to what information should be conveyed in the video. A good option is to show the product in action and demonstrate the most important functions. A detailed presentation of the product and its areas of application can also be interesting for the viewers.

Length

The length of the video is also an important factor. A video that is too long may not be fully viewed by viewers and may lose interest. However, a video that is too short might not convey all the important information. A good length for a product video is usually between 1 and 3 minutes.

Structure

The structure of the video is also crucial to its quality and the attention of the viewers. It is advisable to divide the video into clear sections and follow a clear structure. A catchy introduction and a strong finale are also important to motivate viewers to watch the video to the end.

Music or offtext

Music or offtext can enhance the video and support the mood. However, it is important to pay attention to the rights to the music and to acquire the appropriate licences if necessary. The use of an offtext should also be well considered and fit the content and style of the video.

Possible softwareThere are many different software solutions that can be used to create videos. These include professional video editors such as Adobe Premiere or Final Cut Pro, which offer a wide range of functions. For beginners, there are also simple tools such as iMovie or Windows Movie Maker, which offer a good opportunity to gain initial experience in video editing. If you want to create animated videos, programmes like After Effects or Blender can be used. It is important to choose the right software for your needs and budget.

Self-hosted or video hoster

After the video has been created, the question arises as to where it should be published. One option is to publish it on your own website, for example the OXID eShop. This has the advantage that you have full control over the video and can integrate it directly into the shop. However, this also means that you have to worry about bandwidth and storage space.

Another option is to use video hosters such as YouTube or Vimeo. These platforms offer a large reach and can ensure that the video is seen by a larger target group. However, you also give up some control over the video and may have to accept advertising or other restrictions.

Summary

A product video can be a valuable addition to an online shop to showcase what is on offer and give customers a better impression of the products. It is important to plan the content of the video carefully, choose a suitable length and follow a clear structure. Music or an offtext can also enhance the video as long as the rights are respected. There are various software solutions that can be used to create videos. Finally, one has to decide whether the video will be published on one's own website or on a video hoster. With these tips, you can create a perfect product video for the OXID eShop.