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Working with an online shop is extensive and should not be underestimated. It is a misconception that running a shop is less time-consuming than running a retail shop. With our tips and tricks for working in online shops, we help you to manage your daily tasks more easily and give those who want to become one an insight into the daily work with an online shop system.

Sustainability in e-commerce: How online shops can become more environmentally friendly and the role of sustainable packaging, logistics and product ranges

Sustainability in e-commerce: How online shops can become more environmentally friendly and the role of sustainable packaging, logistics and product ranges

The e-commerce boom has changed shopping behaviour worldwide. More and more people order goods via the internet and have them conveniently...

Social entrepreneurship and e-commerce: how to build a social impact online shop that is both commercially successful and socially valuable

Social entrepreneurship and e-commerce: how to build a social impact online shop that is both commercially successful and socially valuable

As the e-commerce industry continues to grow, more and more shop owners are looking for ways to be both commercially successful and make a positive...

The certain extras in online trading: what are they and how do I use them best?

The certain extras in online trading: what are they and how do I use them best?

In today's fast-paced world, online retailing is a permanent fixture that significantly shapes our lives. The ability to shop from home or on the...

Advantages of online trade compared to traditional stationary trade

Advantages of online trade compared to traditional stationary trade

Over the years, online retail has steadily evolved and now offers a variety of advantages over traditional brick-and-mortar retail. In this blog...

Customer care in online retail - How to look after your existing customers properly

Customer care in online retail - How to look after your existing customers properly

One of the most important aspects of online trading is looking after your existing customers, as they are often your most loyal and valuable...

The trigger strategy: Artificial scarcity as a tool in the online shop

The trigger strategy: Artificial scarcity as a tool in the online shop

In the world of e-commerce, which is characterised by constant change and increasingly fierce competition, online shops have to be continuously...

7 tips for a successful OXID online shop

7 tips for a successful OXID online shop

A successful OXID online shop requires a lot of work and care. Here are seven important tips that can help you make your online shop...

Google Knowledge Graph: How to optimise your OXID shop for optimal display in the SERP snippet

Google Knowledge Graph: How to optimise your OXID shop for optimal display in the SERP snippet

In today's world, it is essential that online shops appear at the top of Google search results. One feature that Google supports here is the...

The perfect domain: Brand or keyword - which is better?

The perfect domain: Brand or keyword - which is better?

A domain is the business card of a website and therefore of great importance for online marketing. The choice of the right domain has a direct...

How to increase the online reputation of your OXID eShop

How to increase the online reputation of your OXID eShop

Online reputation describes the image of a company or product on the internet. This reputation is influenced by the opinions and reviews of...

Internal linking in the OXID shop: How to improve your ranking and the user experience

Internal linking in the OXID shop: How to improve your ranking and the user experience

Internal links are hyperlinks that point to other pages within your own website. They play an important role in the navigation and ranking of your...

Maximise your sales with effective discount promotions in OXID eShop

Maximise your sales with effective discount promotions in OXID eShop

Discounts are an important part of any marketing strategy, especially in e-commerce. The right design of discount promotions can help to keep your...

Content Creation for OXID eShop: What is high-quality content and how do I create it?

Content Creation for OXID eShop: What is high-quality content and how do I create it?

A well-maintained online shop is more important than ever to stand out from the competition and attract potential customers. The OXID eShop offers...

Why many companies' online shops are not successful

Why many companies' online shops are not successful

Online retailing has grown rapidly in recent years, but not all businesses have successfully gained a foothold in this area. Despite having an...

Optimise the loading time of your OXID eShop - tips and tricks for faster performance

Optimise the loading time of your OXID eShop - tips and tricks for faster performance

In today's online market, where competition is fiercer than ever, the loading speed of your OXID online shop is crucial. A fast loading time can...

Order abandonment: reasons why shop visitors do not buy

Order abandonment: reasons why shop visitors do not buy

There are many reasons why visitors to an online shop do not buy. Often it is due to small details that impair the shopping experience or raise...

Security in the online shop: The TÜV test

Security in the online shop: The TÜV test

Online shops are a matter of course in this day and age. They offer customers the opportunity to order products and services from the comfort of...

Versatility vs. specialisation in e-commerce with OXID eShop

Versatility vs. specialisation in e-commerce with OXID eShop

E-commerce shops have gained a lot of importance in recent years. One of the most important factors in creating a successful online shop is...

Why it makes no sense to run several online shops

Why it makes no sense to run several online shops

There are many online traders who operate several shops in order to be found better for different search terms. They think it makes sense to...

Trusted Shops: These alternatives are available for online traders

Trusted Shops: These alternatives are available for online traders

Trusted Shops is a well-known and widely used system for customer rating and satisfaction in online retail. It enables traders to present their...

Recommended DSGVO-compliant alternatives to Google Maps

Recommended DSGVO-compliant alternatives to Google Maps

Google Maps is probably one of the best-known and most frequently used map providers. However, there are potential concerns about using Google Maps...

Why limiting the order quantity in OXID shops can be useful

Why limiting the order quantity in OXID shops can be useful

In every online shop there is the possibility that someone orders an unusually large number of products. This can come from genuine customers...

Accessibility in the online shop - What every shop operator should consider

Accessibility in the online shop - What every shop operator should consider

Accessibility is an important topic nowadays, especially in the field of digital media. Online shops must also adhere to certain standards in order...

Light Mode vs. Dark Mode: Which display is best for online shops?

Light Mode vs. Dark Mode: Which display is best for online shops?

In recent years, the trend from light fashion to dark fashion has prevailed in many areas. This also applies to shop templates used by online...

Screen readers: Technical challenges for online shop operators

Screen readers: Technical challenges for online shop operators

An online shop must be easily accessible for all users. This also means that it should be easy to use for people with visual impairments or...

Optimise your social signals for better SEO: tips and tricks

Optimise your social signals for better SEO: tips and tricks

Social signals are signals sent by social networks such as Facebook, Twitter and LinkedIn to search engines to determine their relevance and...

Indexed, although blocked by robots.txt file

Indexed, although blocked by robots.txt file

Google is one of the most widely used search engines in the world. An important part of this is indexing websites so that the content of these...

Core Web Vitals: Significance and benefits for OXID eShop operators

Core Web Vitals: Significance and benefits for OXID eShop operators

Core Web Vitals are an important part of website optimisation, especially for online shop owners who want to improve the user experience of their...

Optimise access sources: How do I reach a larger audience for my OXID eShop?

Optimise access sources: How do I reach a larger audience for my OXID eShop?

A successful online shop needs one thing above all: traffic. The more visitors visit your shop, the greater the chance that you will make sales....

The bounce rate: how to find possible causes and how to improve them?

The bounce rate: how to find possible causes and how to improve them?

The bounce rate is an important factor for the optimisation of a website. It indicates how many visitors leave a website without visiting further...

A/B Testing: What it is and when it is useful

A/B Testing: What it is and when it is useful

A/B testing is a method of experimental statistics used to measure the effectiveness of changes to a website or app. It compares the effectiveness...

Optimise dwell time: How do I achieve that visitors stay longer in the shop?

Optimise dwell time: How do I achieve that visitors stay longer in the shop?

A long dwell time on an e-commerce website can help visitors buy more products and increase sales. In this blog post, I would like to show some...

Social marketing: How important is the right approach to my target group?

Social marketing: How important is the right approach to my target group?

Social media has become an important channel in marketing in recent years. Companies and brands have realised that by using social media they can...

OXID eShop Cross-Selling: Increase sales through accessory products

OXID eShop Cross-Selling: Increase sales through accessory products

One way to increase sales is cross-selling, i.e. selling accessory products to main products. In this blog post we will look at how to successfully...

OXID eShop product images: Image format and dimensions, what to consider?

OXID eShop product images: Image format and dimensions, what to consider?

One of the most important elements in the presentation of products are the product images. They can be decisive in determining whether a customer...

OXID eShop: What is duplicate content and how do I avoid it?

OXID eShop: What is duplicate content and how do I avoid it?

OXID eShop is a popular platform for online shops and offers many possibilities to run a successful online shop. One important thing to watch out...

How important is a blog for the SEO of my OXID eShop?

How important is a blog for the SEO of my OXID eShop?

Many online shops also offer a blog parallel to the sales pages. A blog is of great importance for the SEO of an OXID eShop. Here are some reasons...

OXID eShop: Do link building right, avoid mistakes

OXID eShop: Do link building right, avoid mistakes

Link building is an important component in the field of search engine optimisation (SEO). It is about getting external links to one's own website...

OXID eShop: Should URLs end with directories or .html endings?

OXID eShop: Should URLs end with directories or .html endings?

An important decision when creating URLs is whether a URL should end with a directory or an .html extension. Both options have their advantages and...

OXID eShop: Create the perfect product video

OXID eShop: Create the perfect product video

A product video can be a valuable addition to an online shop to present the offer clearly and give customers a better impression of the products....

OXID eShop optimisation: The perfect URL structure

OXID eShop optimisation: The perfect URL structure

The URL structure of your OXID eShop is of crucial importance for the usability and SEO of your website. A well thought-out URL structure can help...

The best graphics programs for OXID eShop operators: Photoshop, GIMP, Illustrator, Affinity Photo

The best graphics programs for OXID eShop operators: Photoshop, GIMP, Illustrator, Affinity Photo

Graphics programs are an important tool for OXID eShop operators to create professional looking images and graphics for their online shop. There...

Optimisation of product titles, category titles and HTML page titles for more traffic and sales in the online shop

Optimisation of product titles, category titles and HTML page titles for more traffic and sales in the online shop

The structure of product titles, category titles and HTML page titles is important to get visitors of online shops interested and to understand...

Which browsers must the online shop support in 2023?

Which browsers must the online shop support in 2023?

For the online shop, it is important to be compatible for all common browsers in 2023 in order to reach the largest possible customer base. This...

Optimisation of the meta description for better visibility in search engines

Optimisation of the meta description for better visibility in search engines

A well-written SEO meta description can help your OXID eShop to be found better in search engines. It should therefore be clear, concise and...

Optimisation of OXID online shops for different screen resolutions

Optimisation of OXID online shops for different screen resolutions

Screen resolution is an important factor to consider when optimising an OXID online shop in 2023. It not only influences the appearance and...

Increase customer loyalty in an OXID eShop - tips and tricks

Increase customer loyalty in an OXID eShop - tips and tricks

Customer loyalty is an important factor for the success of an online shop. A well-maintained relationship management with the customers can...

Avoiding the 15 biggest mistakes as an OXID eShop operator

Avoiding the 15 biggest mistakes as an OXID eShop operator

An OXID eShop operator does not always have it easy: there are many things that can go wrong and result in the online shop not functioning...