In today's world, it is essential that online shops appear at the top of Google search results. One feature that Google supports here is the Knowledge Graph. But how can you optimise your online shop for the Knowledge Graph and why is it worthwhile at all?
What is the Google Knowledge Graph?
The Google Knowledge Graph is a feature of Google that serves to give users relevant information quickly and easily without them having to go to external websites. The Knowledge Graph uses a system of so-called "entities" that contain information about people, places, events or products. When a user makes a search query, Google tries to present relevant information from the Knowledge Graph.
How does Google decide when to display a Knowledge Graph SERP snippet?
To optimise your website for the Google Knowledge Graph, you first need to understand how Google decides when to display a Knowledge Graph SERP snippet. Google usually displays the Knowledge Graph when a search query raises a specific question. To do this, it is important that the content on the website is of high quality and clearly defined. A clear structuring of the content is also of great importance for an optimal display in the Knowledge Graph.
How does Google decide who to show in the Knowledge Graph?
It is important that your website provides relevant and high-quality information if you want to be presented in the Google Knowledge Graph. Google specifically looks for websites that are highly relevant and of high quality. The popularity of the website, its trustworthiness and its credibility are also taken into account. The less competition there is in the keyword environment, the easier it is to present websites with good quality and relevance.
How can you optimise pages for the Google Knowledge Graph?
In order to have a higher chance of being displayed in the Knowledge Graph, you should make sure that the content of the website is clearly and precisely formulated. So-called "Structured Data Markup" codes are also of great importance here. These codes help Google to better understand the content and thus increase the likelihood of it being displayed in the Knowledge Graph.
Is optimisation for the Google Knowledge Graph worthwhile?
Optimisation for the Google Knowledge Graph can certainly be worthwhile. An optimal representation in the Knowledge Graph can lead to users being able to access relevant information more quickly. In addition, a high positioning in the Knowledge Graph can increase users' trust in the website and thus also increase the click rate on the website.
Summary
Overall, it can be said that optimising for the Google Knowledge Graph is an important measure to optimise your website in the search results and offer users a better user experience. Through a clear structuring of the content, a high quality of the content and the use of "Structured Data Markup" codes, you can optimise your website for the Google Knowledge Graph and thus increase the visibility and success of your website.