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OXID eShop is a popular platform for building online shops. A well thought-out SEO optimisation can help your shop to be found better in the search engines and thus also generate more traffic and possible customers. In this blog post, we will look in detail at various aspects of SEO optimisation for OXID eShop and give you tips on how to improve your visibility in the search engines.

On-page optimisation

On-page optimisation refers to all measures that are carried out directly on your website to make it more understandable for search engines and to increase its relevance for certain keywords. Some important factors for on-page optimisation in OXID eShop are:

Title and meta tags

The title tag and meta tags are important on-page factors that are considered by search engines. The title tag appears in the search results and should therefore be as concise and relevant as possible for the keyword you want to optimise for. The meta tags are also displayed in the search results and serve to additionally describe the content of the page. It is advisable to use a unique title tag and meta tags for each page that contain the keyword.

URL structure

The URL structure of your OXID eShop should be clear and logical. Use URLs that are as short and readable as possible, contain the keyword and reflect the structure of the website. This helps search engines to better understand the pages and assess their relevance for certain keywords.

Content

The content of your pages is of great importance for SEO optimisation. It should be relevant, informative, unique and contain the keyword you want to optimise for. Use headings and paragraphs to present the content in a structured way and make it easy for users to find the most important information.

Images and videos

Images and videos can help make the content on your pages more visually appealing and interesting. However, don't use too many images and videos and make sure they are relevant and of high quality. Also, don't forget to adjust the alt tags of the images accordingly so that search engines can better understand the content of the images.

Internal linking

The internal linking of your OXID eShop also plays an important role in SEO optimisation. Link relevant pages within your website to improve the structure and understanding for search engines. When doing so, use clear and meaningful anchor texts that contain the keyword.

Load time

The loading time of your pages also has an impact on SEO optimisation. Users want to access the desired information as quickly as possible and will leave a page that takes too long to load. Therefore, make sure that your pages load as quickly as possible and, if necessary, optimise the loading time by compressing images or caching content.

Mobile optimisation

Mobile optimisation of your OXID eShop is also important as more and more users access the internet via mobile devices. Make sure your website works well on mobile devices and loads quickly. Also use responsive design elements where appropriate to improve the user experience for mobile users.

Off-page optimisation

Off-page optimisation refers to all the actions taken outside your website to improve the visibility and reputation of your website in search engines. Some important factors for off-page optimisation at OXID eShop are:

Linkbuilding

Link building refers to the process of getting links from other websites to your website. This can help your website to be seen as more relevant and trustworthy in search engines. However, when doing this, make sure that you only link from high quality websites and avoid spammy techniques or purchased links.

Social Media

The presence of your OXID eShop on social media can also help to improve the visibility and reputation of your website. Therefore, create profile pages on various platforms and regularly share interesting and relevant content. Also, don't forget to link your website in the profiles and include social media in your marketing strategy.

Online reputation

The online reputation of your OXID eShop is also important for SEO optimisation. Users usually trust websites with a good reputation and are more willing to buy from them. Therefore, maintain a positive reputation by collecting good customer reviews and making an effort to provide good customer support.

Conclusion

SEO optimisation of your OXID eShop is an important factor to be found better in search engines and to generate more traffic and potential customers. However, don't forget that SEO is an ongoing process and it takes time to get good results. Focus on on-page and off-page optimisation and be patient. Over time, you will see your visibility and traffic improve.