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Many online shops also offer a blog parallel to the sales pages. A blog is of great importance for the SEO of an OXID eShop. Here are some reasons why a blog is important for the SEO of an OXID eShop:

Search engines love fresh content

Search engines like Google love fresh content. A blog offers the opportunity to publish new content on a regular basis, which signals to search engines that the website is up-to-date and relevant. This increases the chances that the website will be displayed higher up in the search results.

Blogs make it possible to target long-tail keywords

A blog offers the possibility to target long-tail keywords. Long-tail keywords are search terms that consist of several words and therefore have less competition. By writing blog articles on specific topics, long-tail keywords can be targeted, which in turn can help the website appear higher in search results for those keywords.

Blogs can help increase conversion rates

A blog also offers the opportunity to provide in-depth information about specific products or services. By providing detailed information, potential customers can be better informed and the conversion rate (i.e. the number of website visitors who actually become customers) can be increased.

Blogs offer the opportunity to generate backlinks

Backlinks are links from other websites that point to your own website. They are of great importance for SEO, as they are evaluated by search engines as a sign of the relevance and quality of a website. By writing high-quality blog articles, there is the possibility that other websites link to one's own articles, which in turn can contribute to an increase in backlinks and thus to an improvement in SEO.

Overall, it can be said that a blog is of great importance for the SEO of an OXID eShop. By regularly publishing fresh content, search engines and customers can be informed that the website is up-to-date and relevant. In addition, a blog offers the possibility to target long-tail keywords and provide in-depth information about specific products or services, which can help to increase the conversion rate. Finally, a blog also offers the opportunity to generate backlinks, which in turn can ensure better SEO.

It is therefore worth investing in a blog for the OXID eShop and regularly publishing new articles. Through the combination of fresh content, targeted targeting of long-tail keywords and the possibility to provide in-depth information, a blog can help the website to be displayed higher up in the search engines and thus generate more traffic. Ultimately, however, your visitors and not the search engine bots should always be in the foreground.