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OXID eShop operators are certainly already familiar with the name Google Analytics, but perhaps not with Google Analytics 4 (GA4). In this blog post, we will compare Google Analytics and GA4 and explain why switching to GA4 can make sense.

What is Google Analytics?

Google Analytics is a free web analytics tool provided by Google. It helps websites better understand and measure the interactions of their users. Google Analytics offers a variety of reports and metrics that provide insights into your website's performance, such as number of visitors, bounce rate and most popular pages.

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google Analytics. It was released in October 2020 and offers a number of improvements and new features over the previous version of Google Analytics.

One of the most important new features of GA4 is the integration of app and web analytics. Unlike Google Analytics, which was only meant for analysing websites, GA4 can now also analyse apps. This is especially interesting for OXID eShop operators who have both a website and an app.

GA4 also offers improved reports and real-time metrics that allow you to track the performance of your website and app in real time. In addition, there are new features such as custom events and notifications that allow you to track specific interactions from your users and receive notifications when certain events occur.

Why should OXID eShop operators consider switching to GA4?

Switching to GA4 can make sense for OXID eShop operators, as GA4 offers a variety of improvements and new features that can help you better understand and optimise your online presence.

For example, GA4 offers the ability to analyse both web and app interactions, which can be beneficial for OXID eShop operators with both. In addition, GA4 offers improved reports and real-time metrics that allow you to track the performance of your website and app in real time. This gives you the ability to react quickly to changes and trends and adjust your online presence accordingly.

In addition, GA4 also offers new features such as custom events and notifications that allow you to track specific interactions from your users and receive notifications when certain events occur. This gives you the opportunity to better respond to the needs and preferences of your users and customise your online presence accordingly.

Overall, GA4 offers a variety of improvements and new features that can help OXID eShop operators better understand and optimise their online presence. So if you are interested in switching from Google Analytics to GA4, we recommend you learn more and see if GA4 is right for your needs.