The E-A-T principle is an important factor for the SEO ranking of websites. E-A-T stands for expertise, authority and trustworthiness and describes how Google evaluates the quality of websites. If a website performs well in these three areas, it is displayed higher in the search results.
What is the E-A-T principle and why is it important for your SEO ranking?
Google introduced the E-A-T principle to ensure that high quality and trustworthy websites are prioritised in search results. In order to fulfil the E-A-T principle, websites must convince in terms of expertise, authority and trustworthiness.
Expertise: How you score points through professional knowledge and are perceived as an expert.
Expertise is an important factor for the E-A-T principle. A website that demonstrates expertise in a particular area is considered more valuable by Google. To demonstrate expertise, websites should publish high-quality content based on sound research and facts.
In addition, expert interviews, quotes and references from other experts can be displayed on the website. Mentioning awards or certificates can also strengthen trust in the expertise of the website.
Authority is another important factor for the E-A-T principle. A website with high authority is considered more trustworthy by Google. To demonstrate authority, websites should get backlinks from other high quality websites. These should be thematically relevant and from trustworthy sources.
Additionally, social media profiles and reviews from customers can strengthen a website's image. An active presence on social media and a high number of followers can increase the authority of a website.
Trustworthiness: How to gain the trust of your target group through transparency and seriousness.
Trustworthiness is the third important factor for the E-A-T principle. A website that is rated as trustworthy is preferred by Google. To gain trust, websites should be transparent and reputable.
How to implement the E-A-T principle on your website and benefit from a better ranking.
To implement the E-A-T principle on your website, you should create high-quality and informative content. This should be based on sound research and facts and offer added value for the target group. Optimising metadata and using relevant keywords can also help to improve your ranking.
In addition, you should build a backlink network consisting of high-quality and thematically relevant links. An active social media profile and positive reviews from customers can also help to strengthen the image of your website.
Why high E-A-T values are also important for user experience and conversions.
High E-A-T scores are not only important for SEO ranking, but also for user experience and conversions. A website that is perceived as trustworthy and competent is more likely to be visited and recommended by users. This can lead to higher conversions and customer satisfaction.
The most important points of the E-A-T principle and how you can use them for your SEO.