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Tips for online shop operation

Content

Working with an online shop is extensive and should not be underestimated. It is a misconception that running a shop is less time-consuming than running a retail shop. With our tips and tricks for working in online shops, we help you to manage your daily tasks more easily and give those who want to become one an insight into the daily work with an online shop system.

Why it makes no sense to run several online shops

Why it makes no sense to run several online shops

There are many online traders who operate several shops in order to be found better for different search terms. They think it makes sense to...

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18 January, 2023
Trusted Shops: These alternatives are available for online traders

Trusted Shops: These alternatives are available for online traders

Trusted Shops is a well-known and widely used system for customer rating and satisfaction in online retail. It enables traders to present their...

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18 January, 2023
Recommended DSGVO-compliant alternatives to Google Maps

Recommended DSGVO-compliant alternatives to Google Maps

Google Maps is probably one of the best-known and most frequently used map providers. However, there are potential concerns about using Google Maps...

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18 January, 2023
Why limiting the order quantity in OXID shops can be useful

Why limiting the order quantity in OXID shops can be useful

In every online shop there is the possibility that someone orders an unusually large number of products. This can come from genuine customers...

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18 January, 2023
Accessibility in the online shop - What every shop operator should consider

Accessibility in the online shop - What every shop operator should consider

Accessibility is an important topic nowadays, especially in the field of digital media. Online shops must also adhere to certain standards in order...

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12 January, 2023
Light Mode vs. Dark Mode: Which display is best for online shops?

Light Mode vs. Dark Mode: Which display is best for online shops?

In recent years, the trend from light fashion to dark fashion has prevailed in many areas. This also applies to shop templates used by online...

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12 January, 2023
Screen readers: Technical challenges for online shop operators

Screen readers: Technical challenges for online shop operators

An online shop must be easily accessible for all users. This also means that it should be easy to use for people with visual impairments or...

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12 January, 2023
Optimise your social signals for better SEO: tips and tricks

Optimise your social signals for better SEO: tips and tricks

Social signals are signals sent by social networks such as Facebook, Twitter and LinkedIn to search engines to determine their relevance and...

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11 January, 2023
Indexed, although blocked by robots.txt file

Indexed, although blocked by robots.txt file

Google is one of the most widely used search engines in the world. An important part of this is indexing websites so that the content of these...

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11 January, 2023
Core Web Vitals: Significance and benefits for OXID eShop operators

Core Web Vitals: Significance and benefits for OXID eShop operators

Core Web Vitals are an important part of website optimisation, especially for online shop owners who want to improve the user experience of their...

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11 January, 2023
Optimise access sources: How do I reach a larger audience for my OXID eShop?

Optimise access sources: How do I reach a larger audience for my OXID eShop?

A successful online shop needs one thing above all: traffic. The more visitors visit your shop, the greater the chance that you will make sales....

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10 January, 2023
The bounce rate: how to find possible causes and how to improve them?

The bounce rate: how to find possible causes and how to improve them?

The bounce rate is an important factor for the optimisation of a website. It indicates how many visitors leave a website without visiting further...

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10 January, 2023
A/B Testing: What it is and when it is useful

A/B Testing: What it is and when it is useful

A/B testing is a method of experimental statistics used to measure the effectiveness of changes to a website or app. It compares the effectiveness...

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10 January, 2023
Optimise dwell time: How do I achieve that visitors stay longer in the shop?

Optimise dwell time: How do I achieve that visitors stay longer in the shop?

A long dwell time on an e-commerce website can help visitors buy more products and increase sales. In this blog post, I would like to show some...

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10 January, 2023
Social marketing: How important is the right approach to my target group?

Social marketing: How important is the right approach to my target group?

Social media has become an important channel in marketing in recent years. Companies and brands have realised that by using social media they can...

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10 January, 2023
OXID eShop Cross-Selling: Increase sales through accessory products

OXID eShop Cross-Selling: Increase sales through accessory products

One way to increase sales is cross-selling, i.e. selling accessory products to main products. In this blog post we will look at how to successfully...

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9 January, 2023
OXID eShop product images: Image format and dimensions, what to consider?

OXID eShop product images: Image format and dimensions, what to consider?

One of the most important elements in the presentation of products are the product images. They can be decisive in determining whether a customer...

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9 January, 2023
OXID eShop: What is duplicate content and how do I avoid it?

OXID eShop: What is duplicate content and how do I avoid it?

OXID eShop is a popular platform for online shops and offers many possibilities to run a successful online shop. One important thing to watch out...

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9 January, 2023
How important is a blog for the SEO of my OXID eShop?

How important is a blog for the SEO of my OXID eShop?

Many online shops also offer a blog parallel to the sales pages. A blog is of great importance for the SEO of an OXID eShop. Here are some reasons...

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9 January, 2023
OXID eShop: Do link building right, avoid mistakes

OXID eShop: Do link building right, avoid mistakes

Link building is an important component in the field of search engine optimisation (SEO). It is about getting external links to one's own website...

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8 January, 2023
OXID eShop: Should URLs end with directories or .html endings?

OXID eShop: Should URLs end with directories or .html endings?

An important decision when creating URLs is whether a URL should end with a directory or an .html extension. Both options have their advantages and...

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8 January, 2023
OXID eShop: Create the perfect product video

OXID eShop: Create the perfect product video

A product video can be a valuable addition to an online shop to present the offer clearly and give customers a better impression of the products....

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8 January, 2023
OXID eShop optimisation: The perfect URL structure

OXID eShop optimisation: The perfect URL structure

The URL structure of your OXID eShop is of crucial importance for the usability and SEO of your website. A well thought-out URL structure can help...

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8 January, 2023
The best graphics programs for OXID eShop operators: Photoshop, GIMP, Illustrator, Affinity Photo

The best graphics programs for OXID eShop operators: Photoshop, GIMP, Illustrator, Affinity Photo

Graphics programs are an important tool for OXID eShop operators to create professional looking images and graphics for their online shop. There...

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7 January, 2023
Optimisation of product titles, category titles and HTML page titles for more traffic and sales in the online shop

Optimisation of product titles, category titles and HTML page titles for more traffic and sales in the online shop

The structure of product titles, category titles and HTML page titles is important to get visitors of online shops interested and to understand...

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7 January, 2023
Which browsers must the online shop support in 2023?

Which browsers must the online shop support in 2023?

For the online shop, it is important to be compatible for all common browsers in 2023 in order to reach the largest possible customer base. This...

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7 January, 2023
Optimisation of the meta description for better visibility in search engines

Optimisation of the meta description for better visibility in search engines

A well-written SEO meta description can help your OXID eShop to be found better in search engines. It should therefore be clear, concise and...

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7 January, 2023
Optimisation of OXID online shops for different screen resolutions

Optimisation of OXID online shops for different screen resolutions

Screen resolution is an important factor to consider when optimising an OXID online shop in 2023. It not only influences the appearance and...

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7 January, 2023
Increase customer loyalty in an OXID eShop - tips and tricks

Increase customer loyalty in an OXID eShop - tips and tricks

Customer loyalty is an important factor for the success of an online shop. A well-maintained relationship management with the customers can...

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7 January, 2023
Avoiding the 15 biggest mistakes as an OXID eShop operator

Avoiding the 15 biggest mistakes as an OXID eShop operator

An OXID eShop operator does not always have it easy: there are many things that can go wrong and result in the online shop not functioning...

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7 January, 2023
Google Analytics vs. Google Analytics 4: When is the switch worthwhile for OXID eShop operators?

Google Analytics vs. Google Analytics 4: When is the switch worthwhile for OXID eShop operators?

OXID eShop operators are certainly already familiar with the name Google Analytics, but perhaps not with Google Analytics 4 (GA4). In this blog...

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7 January, 2023
Why the complete item description in OXID eShop is crucial

Why the complete item description in OXID eShop is crucial

One of the most important tasks of OXID eShop operators is to describe the items in their shop completely and meaningfully. This means that all...

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7 January, 2023
5 tips to successfully avoid shopping cart abandonment in the OXID eShop

5 tips to successfully avoid shopping cart abandonment in the OXID eShop

Shopping cart abandonments can be a big problem for online merchants as they prevent potential sales and thus reduce revenue. However, in the OXID...

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7 January, 2023
Correctly formulate online shop item descriptions

Correctly formulate online shop item descriptions

If you want to survive in the online business in the long term, you have to describe the articles you offer properly. Compared to sales in a...

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28 October, 2020
15 useful tips for the OXID eShop launch

15 useful tips for the OXID eShop launch

Read 15 useful tips and optimisations for getting started with an OXID eShop system. Based on a current responsive flow template, we highlight some...

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28 October, 2020
Cropping product images with GIMP

Cropping product images with GIMP

With the free image editing programme GIMP, shop operators without Adobe Photoshop also have a helpful tool at their disposal for editing product...

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27 October, 2020
Create OXID eShop Backup

Create OXID eShop Backup

In this article we explain in detail how to create a full backup of an OXID eShop. With the backup, it is possible to completely restore your OXID...

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27 October, 2020