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One of the most important tasks of OXID eShop operators is to describe the items in their shop completely and meaningfully. This means that all fields of OXID should be used to provide as much information as possible about the product. An important part of the item description is the product text. This should be carefully worded to highlight the benefits of the product and convince the customer of its quality and features. A good way to make the product text appealing and informative is to use relevant keywords to help the customer search for the product.

Another important aspect of the product description are the attributes. These are special characteristics of a product, such as size, colour or material. By maintaining the attributes, customers can better compare the product and make an informed decision.

Pictures are also an important part of the item description. They give customers a first impression of the product and can be decisive in whether they buy it or not. Therefore, it is important to use as many pictures in the best quality as possible. They should be taken from different perspectives to give the customer as complete an impression of the product as possible.

Overall, there are many advantages when OXID eShop operators describe the items in their shop completely and meaningfully. First of all, it increases customer satisfaction because they receive all the information they need to make an informed decision. Secondly, it increases the findability of the items on the internet, as relevant keywords are used that are recognised by search engines. Thirdly, it increases the conversion rate as well-described articles have a chance of being bought by customers.

Besides images and texts, there are other ways to describe the items in OXID eShop completely and meaningfully. One of these are downloads such as operating instructions or technical data sheets. These can provide the customer with additional information about the product and help them make a decision.

Data sheets are particularly useful when it comes to technical products. They contain detailed information about the functions and features of the product and can be downloaded by interested customers.

Videos are another way to describe items in OXID eShop in a meaningful way. They provide a visual representation of the product and can give the customer a better impression of its quality and features. Videos can be embedded on the item page and offer the customer the opportunity to see the product in action.

So there are many advantages when OXID eShop operators use downloads, data sheets and videos in their item descriptions. They provide the customer with additional information and a visual representation of the product that can help them make a decision. It is important that these elements are provided in the best quality and in a user-friendly form so that customers can use them.

It is also important to note that item descriptions in OXID eShop are not only important to help the customer make a purchase decision, but can also be useful after the purchase. For example, if the customer has to assemble the product himself, it can be helpful to be able to refer back to the operating instructions or the technical data sheet.

For this reason, it makes sense for OXID eShop operators to ensure that all item information is always complete and up-to-date, even after the purchase.

So there are also some advantages for OXID eShop operators after the purchase to keep the item descriptions complete and meaningful. On the one hand, they can increase customer satisfaction by providing the customer with all the information they need. On the other hand, they can also contribute to the customer returning to the shop to get more information or possibly even to buy another product.

So it is definitely worthwhile to invest in the maintenance of item descriptions and to update and improve them regularly. In this way, OXID eShop operators can ensure that they always provide their customers with all the information they need and thus play an important role in customer retention.