Screen resolution is an important factor to consider when optimising an OXID online shop in 2023. It not only influences the appearance and usability of the shop, but can also influence the loading times and thus the conversion rate.
In this blog post, we will therefore look at which screen resolutions are particularly important for an OXID online shop in 2023 and how best to support them.
What is screen resolution?
Screen resolution refers to the number of horizontal and vertical pixels displayed on a device's screen. The more pixels there are, the higher the resolution and the more detailed the images and videos displayed.
Most of today's devices use HD or Full HD resolution, which means they support either 720p (1280 x 720 pixels) or 1080p (1920 x 1080 pixels). However, there are also devices with higher resolution such as 2K (2560 x 1440 pixels) or even 4K (3840 x 2160 pixels).
Why is the screen resolution important for an OXID online shop?
An OXID online shop must be able to look good and be user-friendly on different devices and screen levels. This is especially important as more and more people are shopping online with mobile devices such as smartphones and tablets.
A lower resolution can cause images and videos to look pixelated and blurry, which can affect the usability of the shop. A higher resolution, on the other hand, can help the shop look better on high-resolution screens and encourage users to stay on the page longer.
In addition, the screen resolution can also influence the loading times of a page. The higher the resolution, the larger the images and videos that need to be loaded, which can lead to longer loading times. This in turn can affect the online shop's conversion rate, as long loading times can lead to higher user bounce rates.
To avoid this, it is important that the OXID online shop is optimised for the most common screen resolutions and that the images and videos used on the page are not too large to minimise loading times.
What screen resolutions need to be considered for an OXID online shop in 2023?
According to statistics from StatCounter, the most common screen resolution for desktop devices in 2022 was 1080p (full HD). For mobile devices, the most common resolutions were 720p (HD) and 1080p (Full-HD).
These numbers are not expected to change much in 2023, which is why it is important that the OXID online shop is optimised for these resolutions. However, it is also worth supporting higher resolutions such as 2K and 4K, as more and more devices with higher resolutions come onto the market and the demand for high-resolution content increases.
How do you optimise an OXID online shop for different screen resolutions?
To optimise an OXID online shop for different screen resolutions, there are a few things that should be considered:
Use responsive web design: Responsive web design means that the layout of a website automatically adapts to the size and aspect ratio of the screen it is being displayed on. This ensures that the shop looks good and is user-friendly on different devices and screen levels.
Use optimised images and videos: To minimise loading times, the images and videos used on the page should not be too large. It is advisable to compress them before uploading and make sure they are the right size and resolution for the screen.
Use Adaptive Images: Adaptive images are images that are dynamically adjusted to the resolution of the screen. This means that a specific version of the image is loaded for each resolution to ensure that the image always looks good and does not unnecessarily increase loading times.
Use a CDN: A Content Delivery Network (CDN) is a network of servers that are used to deliver content such as images, videos and other media faster. By using a CDN, the online shop's content is loaded from different servers, which can contribute to faster loading times.
Screen resolution is an important factor to consider when optimising an OXID online shop in 2023. To ensure that the shop looks good and is user-friendly on different devices and screen levels, it is recommended to use responsive web design and optimise the images and videos on the page. Adaptive images and the use of a CDN can also minimise loading times.