Accessibility is an important topic nowadays, especially in the field of digital media. Online shops must also adhere to certain standards in order to be accessible for all users. But what exactly does accessibility mean in an online shop and what do you have to consider?
What is accessibility in online shops?
Accessibility means that every person, regardless of their abilities or impairments, can use an online shop without any problems. This means, for example, that the shop is easily accessible and usable for people with impaired vision. Or that navigation is simple and intuitive for people with motor impairments.
The most important requirements for an accessible online shop
In order to make an online shop accessible, there are various requirements that should be taken into account. One important requirement, for example, is the contrasting of font and background. This makes it easier for people with impaired vision to recognise the content of the shop.
Another important requirement is the possibility to adjust the font size individually. The possibility to navigate the page by keyboard navigation also makes it easier for people with motor impairments to use the shop.
Another important requirement is the use of so-called "alt tags" for images. These descriptions make it possible for users with impaired vision to recognise and understand the images in the shop.
In summary, accessibility in the online shop means that the shop is accessible and usable for all users. In order to achieve this, there are various requirements, such as contrasting fonts and backgrounds, the possibility of individually adjusting the font size and the possibility of keyboard navigation, which must be taken into account.
Accessibility in the online shop is an important topic to enable people with impairments to access the products and services. By implementing the most important requirements, such as contrasting fonts and backgrounds, the possibility to individually adjust the font size and the possibility of keyboard navigation, one can ensure that the online shop is accessible and usable for all users.
It is a social duty and at the same time an opportunity for a shop owner to expand his target group and thus reach more potential customers.
There are also special tools that can help to check and improve accessibility, and there are also standards such as WCAG (Web Content Accessibility Guidelines) that can be used as a guide.
It is important that the accessibility of the online shop is regularly checked and improved to ensure that the shop remains accessible and usable for all users.