Structured data (JSON-LD) for OXID eShop

OXID structured data module using JSON-LD / Schema.org

If you run an OXID shop and are thinking of using structured data, this might be of interest to you. Competition is usually high in the e-commerce space, so every extra detail matters. If you manage to stand out from the competition on the SERP (Search Engine Results Page), you are already on the right track.

By using structured data, you have the opportunity to present more information to the user on the search results pages than other websites, which is particularly advantageous on mobile devices. With this extension, you can submit relevant, structured data to search engines and third-party systems that would otherwise be difficult to infer from the context of your website.

Organisation schema

The organisation schema provides structured data for the "Knowledge Panel", an area located to the right of Google search engine results. It is important to note that it can sometimes be difficult to place information about your organisation in Google's Knowledge Panel. It can also take several months before the information is finally displayed in the Knowledge Panel.

The Knowledge Panel is an important part of Google search results and provides users with additional information about businesses, products and services. If you succeed in placing your business in the Knowledge Panel, you can benefit from increased visibility and trust among users.

Structured data for the Sitelinks search box

Using structured data for the Sitelinks search box allows Google to display an integrated search box within the search results for your website. This search box uses OXID eShop search and allows users to search your website directly from Google search.

The Sitelinks search box is a useful feature as it allows users to search specifically for information on your website without having to go to the full page first.

By using structured data, Google can automatically display the Sitelinks search box in search results, improving the user experience of your website.

Structured data for products and reviews

This extension allows you to submit product-specific data from your product detail pages as well as their product reviews to Google to improve the visual appearance of your product search results in Google. Using this software gives you the opportunity to present more individual search results for your shop content and thus achieve a higher click-through rate.

This can help increase the visibility of your products in Google's search results and thus drive more potential customers to your website.

Overall, the use of structured data can help to improve the user-friendliness and attractiveness of your online shop and thus increase your success in the e-commerce sector.

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