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Facebook Pixel Tracking for OXID eShop

With this extension you integrate the Facebook Pixel Tracking for your OXID eShop.

179,00 €
plus VAT

Single shop license

For OXID eShop with one storefront. PHP code files are encrypted.

  • Product group: OXID extension
  • Oxid version: CE / PE / EE 4.10.x - 7.x
  • PHP version: PHP 5.x - PHP 8.x
  • IonCube Loader (free): IonCube loader needed
  • Usecase: Analysis
  • Licencing options: Retail version
279,00 €
plus VAT

Retail version (open source)

For OXID multishop systems or several individually operated OXID shops.

  • Product group: OXID extension
  • Oxid version: CE / PE / EE 4.10.x - 7.x
  • PHP version: PHP 5.x - PHP 8.x
  • IonCube Loader (free): no IonCube required
  • Usecase: Analysis
  • Licencing options: Retail version (open source)
Image Description

OXID eShop Module: Facebook Pixel Tracking

Our extension allows you to integrate Facebook Pixel Tracking into your OXID eShop. This Facebook feature allows you to track the visitors who enter your shop as a result of Facebook advertising campaigns.

In this way, you can optimise your Facebook campaigns and use the social network's advertising offer in an even more targeted way.

With the help of the Tracking Pixel, you have the opportunity to collect valuable information about the performance of your advertising campaigns on Facebook and to adjust them accordingly in order to achieve the highest possible conversion rate.

Core functions of Facebook Pixel Tracking

The Facebook Pixel is a small snippet of code in JavaScript that allows you to track the activity of visitors to your website.

It does this by loading a collection of functions that you can use whenever a site visitor takes a specific action (called an event) that you want to track (this action is called a conversion).

Tracked conversions are displayed in the Facebook Ads Manager dashboard and Facebook Analytics. They can be used to measure the effectiveness of your ads, set Custom Audiences for ad targeting, create Dynamic Ads campaigns and analyse the effectiveness of conversion funnels on your website.

Supported events

  • Page view
  • Product added to shopping cart
  • Start purchase process
  • Purchase (order in the shop with either gross or net purchase value)
  • Contact (contact form sent)
  • Registration in the shop
  • Search function in the shop used
  • Detailed page view of product detail pages (ViewContent)

Supported languages

  • Supports: German German
  • Supports: English English


Frequently asked questions

All Netensio 30-day trial versions that you purchase in the official online shop at Netensio .de are absolutely free of charge for you. They are provided as a download. Depending on the network operator, costs may be incurred for the download transfer; please refer to your contract documents. If you are using a volume tariff, the expected file size of the download package is displayed next to the download button of the module.
Only one pixel can be created per Facebook advertising account. Even if you want to place ads on Facebook for several websites, you will only ever use this one pixel.
The Facebook Pixel is an analytics tool. You can use it to measure the effectiveness of your advertising by analysing the actions people take on your website.
Create a Facebook Pixel in the Facebook Business Manager:
  • Go to the company settings in the Business Manager.
  • Select your company.
  • Click on "Data sources".
  • Select "Pixel".
  • Then click on the button "+ Add".
  • Enter a name for your pixel.
  • Optional: Enter your website URL.
  • Click on "Next".
Facebook uses tracking pixels. This is an HTML code snippet that is loaded on every subpage of a website and can send various information to Facebook in the process. Loading in this case means that a Facebook URL enriched with parameters is called up.
Of course! Netensio attaches great importance to intuitive user control and easy-to-use software. However, if you are still at a loss, we will be happy to help you on our numerous information pages. In addition, every Netensio software comes with an installation and user manual in Adobe PDF format.
Exactly one use per shop system is possible per licence purchased. Additional licences can be purchased at a reduced price.
The pixel tracks user behaviour on a website / app by means of so-called events. There are standard events that are already specified by Facebook and individual events, so-called "custom events".
After you have completed the ordering process, you can access the licence management via your personal user account. All software licences purchased with your user account Netensio are listed in the licence management. If you have not yet created a licence file, you can generate a licence file for the respective order here. Please note that for the creation of full versions, the payment of the order must have been confirmed by us. With payment methods like Paypal you will get immediate access to your software licence.
You can find your Facebook Pixel ID in your Facebook advertising account under the navigation point "Pixel" and then at the top left of the page.
No, absolutely not! Netensio develops modular software - that means we overlay and extend the existing shop functionality without changing the file structure of the Oxid eShop. Using our software you can also install Oxid updates without any problems, the Netensio software remains unaffected.
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