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Bing - Universal Event Tracking

With Universal Event Tracking (UET), Bing Ads gives you the ability to track completion goals and create remarketing lists. Now also available as an OXID eShop extension.

99,00 €
plus VAT

Single shop license

For OXID eShop with one storefront. PHP code files are encrypted.

  • Product group: OXID extension
  • Oxid version: CE / PE / EE 6.x
  • PHP version: PHP 7.x - PHP 7.4
  • IonCube Loader (free): IonCube loader needed
  • Licencing options: Retail version
149,00 €
plus VAT

Retail version (open source)

For OXID multishop systems or several individually operated OXID shops.

  • Product group: OXID extension
  • Oxid version: CE / PE / EE 6.x - 7.x
  • PHP version: PHP 7.x - PHP 8.x
  • IonCube Loader (free): no IonCube required
  • Licencing options: Retail version (open source)
Image Description

OXID eShop Module: Bing - Universal Event Tracking

Bing Ads' Universal Event Tracking (UET) gives you the ability to track completion goals and create remarketing lists. You can do this by placing a special tag in your website's code.

With the Netensio Bing module for OXID eShop, you can easily insert this tag into the code of your OXID eShop.

What is a UET tag?

Universal Event Tracking is a mechanism that allows advertisers to report user activity on their websites to Bing Ads. This is done by installing a tag on the website that records customer activity.

Bing Ads then starts collecting this data so you can track completions such as purchases or leads. You also have the ability to target audiences using remarketing lists.

Nach Modul-Aktivierung geben Sie einfach Ihre Bing Tracking ID in das Textfeld ein, drücken auf speichern und schon ist das Event Tracking bereit.

Once the UET tag is installed in your OXID eShop via the Netensio Bing module, the tag reports user activity on the shop to Bing Ads.

Advertisers can then define completion targets to indicate which subset of user actions on the shop should be counted as completions.

Universal event tracking gives you the ability to accurately track and optimise your marketing campaigns. Use the function to specifically address your target groups and increase the conversion rate of your online shop.


bing uet universal event tracking e-commerce

Supported languages

  • Supports: German German
  • Supports: English English


Frequently asked questions

All Netensio 30-day trial versions that you purchase in the official online shop at Netensio .de are absolutely free of charge for you. They are provided as a download. Depending on the network operator, costs may be incurred for the download transfer; please refer to your contract documents. If you are using a volume tariff, the expected file size of the download package is displayed next to the download button of the module.
Of course! Netensio attaches great importance to intuitive user control and easy-to-use software. However, if you are still at a loss, we will be happy to help you on our numerous information pages. In addition, every Netensio software comes with an installation and user manual in Adobe PDF format.
After you have completed the ordering process, you can access the licence management via your personal user account. All software licences purchased with your user account Netensio are listed in the licence management. If you have not yet created a licence file, you can generate a licence file for the respective order here. Please note that for the creation of full versions, the payment of the order must have been confirmed by us. With payment methods like Paypal you will get immediate access to your software licence.
Exactly one use per shop system is possible per licence purchased. Additional licences can be purchased at a reduced price.
No, absolutely not! Netensio develops modular software - that means we overlay and extend the existing shop functionality without changing the file structure of the Oxid eShop. Using our software you can also install Oxid updates without any problems, the Netensio software remains unaffected.
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