Bing - Universal Event Tracking

OXID eShop Module: Bing - Universal Event Tracking

Bing Ads' Universal Event Tracking (UET) gives you the ability to track completion goals and create remarketing lists. You can do this by placing a special tag in your website's code.

With the Netensio Bing module for OXID eShop, you can easily insert this tag into the code of your OXID eShop.

What is a UET tag?

Universal Event Tracking is a mechanism that allows advertisers to report user activity on their websites to Bing Ads. This is done by installing a tag on the website that records customer activity.

Bing Ads then starts collecting this data so you can track completions such as purchases or leads. You also have the ability to target audiences using remarketing lists.

Once the UET tag is installed in your OXID eShop via the Netensio Bing module, the tag reports user activity on the shop to Bing Ads.

Advertisers can then define completion targets to indicate which subset of user actions on the shop should be counted as completions.

Universal event tracking gives you the ability to accurately track and optimise your marketing campaigns. Use the function to specifically address your target groups and increase the conversion rate of your online shop.

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