Mouseflow for OXID eShop

Comprehensive integration of the Mouseflow module for OXID eShop.

When it comes to providing a seamless and efficient online shopping experience, detailed knowledge of customer behaviour is invaluable.

Our advanced Mouseflow Module extension for OXID eShop goes far beyond traditional analytics tools to provide deep insights into how customers navigate, interact and potentially encounter obstacles or uncertainties in your online shop.

Session Replay: Microscopic analysis of user interaction.

Mouseflow is not just another analytics tool. It's a powerful tool that neatly captures every detail - from clicks and mouse movements to scroll actions and form inputs. You get a crystal-clear, anonymised visualisation of the activities of all shop visitors.

Extensive filter and segmentation functions are available to help you decipher the behaviour of specific customer segments or examine specific actions in detail. These insights can flow directly into the design of a more user-friendly shop.

Mobile-optimised heat maps: Taking the pulse of customers

In today's increasingly mobile shopping world, it is essential that analytics tools are optimised for all device types. Mouseflow is leading the way here. It captures data from shopping baskets, takes dynamic content into account and can even be used in password-protected member areas.

Mouseflow's heatmaps are particularly valuable here: they not only show where customers click or which page areas they prefer, but also give a feel for how visitors navigate through your shop and which areas may cause friction.

In-depth insights: Understanding and minimising bounce rates

Every online retailer knows the problem of customers bouncing just before making a purchase. Mouseflow allows you to view the ordering process from your customers' perspective. Not only can you analyse the individual steps of the customer journey, but you can also determine at which points potential customers abandon the purchase.

This valuable information helps you to make targeted optimisations and increase the conversion rate.

Form optimisation: Every field, every click counts

Forms are often the linchpin for conversions. A non-functioning or confusing form can quickly become a barrier to sales. Mouseflow monitors your visitors' interaction with all forms and provides detailed information on each field.

With real-time filters, you can quickly identify and fix bottlenecks or inconsistencies to improve the usability and ultimately the conversion rates of your website.

Improve the shopping experience in your OXID eShop with Mouseflow's detailed insights and set new standards in customer satisfaction and conversion optimisation.

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