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20 years ago, in 2003, Roland Fesenmayr founded OXID eSales AG. The company has been on a successful e-commerce journey ever since. OXID eSales is a German company that specialises in the development of open source e-commerce solutions. In this article we take a look at the beginnings of OXID eSales, the success factors in e-commerce, the importance of customer feedback, new developments and trends in e-commerce.

The beginnings of OXID eSales: Origin and development of the company

OXID eSales was founded in 2003 by Roland Fesenmayr in Freiburg im Breisgau. The idea was to develop an e-commerce solution based on open source technology and thus accessible to everyone. The first version of OXID eShop was released in 2005 and since then the company has continued to develop. Today, OXID eSales is a leading provider of e-commerce software in Germany.

Success factors in e-commerce: What makes OXID eSales special?

One of the strengths of OXID eSales is the flexibility and adaptability of the software. Customers can adapt the software to their individual needs and thus create a unique shopping experience. Another strength of OXID eSales is the high security and stability of the software. OXID eSales uses the latest security standards and thus ensures reliable operation of the online shop. In addition, the company offers excellent customer service, which helps quickly and competently in the event of questions or problems.

The importance of customer feedback: How OXID eSales responds to customer wishes

Customer feedback is very important to OXID eSales. The company listens to the needs and wishes of its customers and implements them into the software. This ensures that the software meets the customers' requirements and is constantly improved. OXID eSales works closely with customers and partners to develop customised solutions to ensure high customer satisfaction.

New developments and trends in e-commerce: How OXID eSales is evolving

OXID eSales always has its finger on the pulse and continuously develops its software. The company monitors the latest developments and trends in e-commerce and integrates them into the software. One of the latest developments is the planned integration of artificial intelligence (AI) into the software. This will enable the development of a more personalised platform and will contribute significantly to the company's success.

Success stories and best practices: How companies are successful with OXID eSales

There are numerous success stories of companies that are successful with OXID eSales. One example is the online shop of ETERNA. The shirt manufacturer implemented its online shop with OXID eSales and was able to increase the conversion rate by 25 percent. Another example is the implementation of OXID eSales at the Würth Group. Thanks to the customised solution, the Würth Group was able to increase its e-commerce sales by 30 percent.

Looking to the future: What plans does OXID eSales have for the next 20 years?

OXID eSales has big plans for the future. The company wants to further strengthen its position as the leading provider of e-commerce software in Germany and also expand internationally. In the process, the software is to become even more user-friendly and customisable.

What can we learn from OXID eSales' successful e-commerce journey?

OXID eSales has been on a successful e-commerce journey over the past 20 years. The company has shown that flexibility, customisability, security, customer service and customer feedback are crucial factors for e-commerce success. OXID eSales has also shown that it is important to keep up with the times and integrate new technologies. Companies can learn from the successful e-commerce journey of OXID eSales how to optimise their e-commerce strategy and better serve their customers.

Overall, OXID eSales has proven that you are a leading e-commerce software provider and that you will continue to play an important role in e-commerce in the future. We are excited about the next 20 years, thank you very much for the great partnership and look forward to more innovative solutions! Happy Birthday!

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