In an increasingly digital world, it is important that online shops function flawlessly on all devices. Especially on mobile devices, such as smartphones and tablets, user-friendliness plays an important role. After all, more and more people are using the internet via their mobile devices and want to be able to shop on the go without any problems. So how can you optimise OXID eShop for mobile devices?
Responsive design
An important aspect of optimising OXID eShop for mobile devices is the responsive design. This means that the design of the online shop automatically adapts to the size of the screen and is therefore easy to read and user-friendly on any device. OXID eShop already offers responsive templates that look good on different devices and are easy to use. However, it is worth regularly checking the design of the online shop and adjusting it if necessary to ensure that it works well on all end devices.
Mobile payment options
In addition to the design, it is also important that the checkout process runs smoothly for mobile users. This includes, among other things, providing mobile payment options. Many people nowadays use their smartphone or tablet to shop online and therefore prefer payment options that can be processed directly via their mobile device. OXID eShop offers various mobile payment options, such as Apple Pay and Google Pay, which are convenient and secure for users. It is therefore worth integrating these options into the online shop.
Fast loading times
Another important factor when optimising OXID eShop for mobile devices is the loading times. Mobile users often don't have as much time as desktop users and therefore want to find the information they need quickly. If a page takes too long to load, there is a risk that the user will leave the page and look for another provider. To ensure that online shop load times are as low as possible, there are a few things you can consider:
Use light images and videos: Large images and videos can slow down the loading times of a page considerably. It is therefore worth making sure that the media used are as light as possible and do not unnecessarily increase the loading times.
Use caching: Caching can help to reduce the loading times of a page by temporarily storing frequently used content so that it can be retrieved more quickly on future calls.
Optimising the database: A well-optimised database can help to reduce page load times by allowing the required data to be retrieved more quickly.
Using CDN: A Content Delivery Network (CDN) is a network of servers that can store content such as images, videos and CSS files and deliver them faster to users in different parts of the world. Using a CDN can help reduce page load times by bringing content closer to the user.
User-friendly navigation is particularly important for mobile users, as the screen is usually smaller and it can therefore be more difficult to navigate the site. To ensure that OXID eShop's navigation works well for mobile users, there are a few things you can consider:
Use clear and distinct menu items: It is important that the menu items are easy to recognise and understand for mobile users.
Provide search functionality: A search function can help mobile users find what they are looking for faster and navigate the site better.
Use categories and subcategories: By using categories and subcategories, mobile users can find what they are looking for faster and do not have to scroll through the entire online shop. So it pays to make sure that categories and subcategories are well structured and easy to understand.
Use filters: Filtering options can help mobile users find what they are looking for faster by allowing them to set specific criteria by which products should be filtered.
Social media is an important part of many people's everyday lives, so it makes sense to integrate OXID eShop with various social media platforms. This way, mobile users can easily access the social media pages of the online shop and share the content with their friends. There are various ways to integrate OXID eShop with social media, for example by integrating social media buttons or the possibility to share products directly via social media.
Conclusion
Optimising OXID eShop for mobile devices is important to ensure that the online shop works well on all devices and users have a good user experience. Through responsive design, the provision of mobile payment options, fast loading times, user-friendly navigation and social media integration, one can optimise OXID eShop for mobile devices and thus generate more sales.