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One of the advantages of OXID eShop is the possibility to sell products on different marketplaces in order to achieve a wider reach and generate more sales. In this blog post we will look at which marketplaces are relevant for OXID eShop users and why they should be used.

Marketplace integration

One way to sell products on different marketplaces is to use marketplace integrations. This allows online merchants to sell their products on different platforms such as Amazon, eBay or Rakuten without having to manually enter their product data. There are a few different marketplace integration providers for OXID eShop, some of which offer turnkey interfaces to one or more marketplaces and help you distribute your products to the different channels.

Why use marketplace integrations?

Marketplace integrations are a great way to increase the reach of your products and reach potential customers who might not otherwise come to your website. In addition to this, marketplace integrations allow for fully automated product listing, inventory management and order processing. This can significantly reduce the workload of online retailers while increasing their sales.

Which marketplaces are relevant?

Which marketplaces are relevant for OXID eShop users depends primarily on the type of products or services being sold. For example, Amazon and eBay are very popular with online merchants who sell products in many different categories. For fashion and accessories, on the other hand, Zalando is relevant and for wholesale idealo Business is relevant.

Thorough research and analysis of the different marketplaces and their target groups can help online retailers select the marketplaces that are relevant for them. Another important criterion when selecting marketplaces can be their presence in certain countries. For example, Amazon has a strong presence in the US and Europe, while Rakuten is popular in Japan and China.

Another way to increase reach is to use sales channels such as Google Shopping and Facebook Marketplaces, which allow online retailers to sell their products directly through the search engine or social media platform.

Conclusion

Overall, there are many marketplaces that can be relevant for OXID eShop users. Whether Amazon, eBay, Rakuten or special sales channels such as Google Shopping, the choice of the right marketplace depends primarily on the type of products or services and the target group. Thorough research and analysis of the different marketplaces can help to increase reach and boost sales.