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Email marketing is an important part of online marketing and can be very useful especially for online shops like OXID eShop. There are many different email marketing software providers, each with their own advantages and disadvantages. In this blog post, we will therefore look at what email marketing is, how it can be used for OXID eShop and which providers there are.

What is email marketing?

Email marketing is the use of emails as a marketing tool to inform, promote or sell to customers and prospects. Email marketing campaigns can have different goals, such as generating leads, increasing conversion rates or increasing branding awareness.

Email marketing for OXID eShop

OXID eShop offers many possibilities to use email marketing. One example is sending newsletter emails to customers and prospects. These emails can contain information about new products, offers or events and help to get the recipients interested in the online shop. Another example is sending transactional emails to customers after they have placed an order. These emails can be about order status, shipping or customer service, for example.

Email marketing providers

There are many different email marketing software providers that vary in their features, pricing and target audiences. One example of a provider is Mailchimp, which is mainly suitable for small and medium-sized businesses and has a variety of integrated marketing tools. Another example is Constant Contact, which is aimed at companies of all sizes and has a user-friendly interface and extensive analysis tools. It is important to look carefully at the different providers and choose the software that best suits the needs of the online shop.

Do I need permission from the recipient to send marketing emails?

Sending marketing emails is an effective way to inform customers and prospects about new products, offers and events and to increase conversion rates. However, there are strict rules about when and how marketing emails can be sent to ensure that recipients' privacy is protected. In many countries, including Germany, you therefore need explicit permission from the recipient to send marketing emails. This permission can be given in the form of an opt-in, where the recipient explicitly agrees to receive marketing emails. It is important that the recipient is informed about the nature and purpose of the emails and that they have the option to unsubscribe from further emails at any time. Those who do not follow these rules risk legal consequences and can damage their reputation.

Conclusion

Email marketing is a valuable addition to OXID eShop's online marketing. It offers many possibilities to inform customers and prospects about new products, offers and events and to increase the conversion rate. There are many different email marketing software providers that vary in their features, prices and target groups and it is important to choose the software that best fits the needs of the online shop. With the right email marketing strategy and software, OXID eShop can benefit from the advantages of email marketing and strengthen its online presence.