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E-mails are an important part of our daily lives. They allow us to get in touch with other people quickly and easily and to exchange information. However, sending emails is not always easy and there are many factors that can cause emails to end up in the spam folder.

Factors to check when emails end up in the spam folder

A common reason why emails end up in the spam folder is that they are classified as unwanted by spam filters. Spam filters are programmes that automatically check e-mails for certain characteristics to determine whether they should be classified as spam or not. These characteristics can be, for example, certain words or phrases, attachments or even the sender's address.

With OXID eShop, it can happen that the shop's emails end up in spam. This can happen if the emails are not configured correctly or if they are classified as unwanted by spam filters.

To ensure that the OXID eShop emails end up in the recipient's inbox, there are a few steps you can take.

First, make sure that the email settings in your OXID eShop are configured correctly. This includes using a valid sender address, a valid SMTP account and SMTP password. The port is also important. If all this is correct, please check if the use of DMARC, DKIM and SPF records in your mail system and DNS entries is correct. If the settings are set correctly, sending should work without any problems.

If the e-mails continue to land in the spam folder, you should check whether your mail server domain or IP address has landed on a SPAM blacklist. If this is the case, you can request a deletion.

Trustworthy e-mail templates

Another important step is to use email templates that are trusted by spam filters. This includes using a clear structure, clean HTML code and avoiding words or phrases that spam filters may classify as undesirable.

It is also important to ensure that the recipients of your emails have the option to unsubscribe when it comes to marketing and promotional emails if they wish to do so. This can be achieved by using an unsubscribe link in every email.

Conclusion

There are many factors that can cause emails to end up in the spam folder. Especially with OXID eShop, it can happen that the shop's emails are classified as unwanted by spam filters. To ensure that emails end up in the recipient's inbox, the shop's email settings should be configured correctly, trusted email templates should be used and recipients should have the option to unsubscribe. By following these steps, you can minimise the risk of emails ending up in spam and ensure that messages reach the recipient. It is important to regularly check email settings and keep up to date with the latest developments and best practices.