In today's blog post we will look at the topic of Schema.org markup for OXID eShop. Schema.org is a collection of markup tags that are used to provide information about web pages. Below, we will look at how you can take full advantage of Schema.org markup in your OXID eShop to improve the functionality and visibility of your shop.
Product: A product that is sold in a shop.
Product markup is used to provide information about a product on your website. This includes details such as the name of the product, a description, price and images.
Offer: An offer to sell a product.
Offer markup is used to provide information about an offer to sell a product. This includes the price of the product, the quantity available and the end date of the offer.
AggregateRating: A rating calculated from multiple individual ratings.
The AggregateRating markup is used to indicate a rating of a product or service that has been calculated from multiple individual ratings. This includes the average rating and the number of ratings.
Rating: A single rating of a product or service.
The rating markup is used to indicate a single rating of a product or service. This includes the rating in the range of 1 to 5 and possibly an additional description of the rating.
Review: A review of a product or service.
The review markup is used to provide a review of a product or service. A review can consist of various elements, such as a rating, a description of the product or service, and any comments from the person who wrote the review.
AggregateOffer: An offer that consists of several individual offers.
The AggregateOffer markup is used to indicate an offer that consists of multiple individual offers. This can be useful, for example, if a product is offered by different traders and you want to provide an aggregate offer for the product.
ItemList: A list of products or other items.
The ItemList markup is used to provide a list of products or other things. For example, this list can be used to display a collection of products on a category or home page.
Person: A person who is associated with the business in some way (e.g. as the author of a review).
Person markup is used to provide information about a person who is connected to the business in some way. This can be useful, for example, to indicate the author of a review.
Organisation: An organisation that runs the business.
The organisation markup is used to provide information about the organisation that runs the business. This includes details such as the name of the organisation, a description and contact information.
WebSite: A website on which the business is presented.
The WebSite markup is used to provide information about the website on which the business is presented. This includes details such as the name of the website and a description.
OfferCatalog: A list of offers provided by an organisation or retailer.
The OfferCatalog markup is used to provide a list of offers provided by an organisation or retailer. For example, this list can be used to display all offers from a retailer on a single page.
ProductModel: A specific variant of a product, e.g. a specific model of a smartphone.
The ProductModel markup is used to provide information about a specific variant of a product. This can be useful, for example, to display information about different models of a smartphone on a single page.
PriceSpecification: A description of the price specifications for a product or service.
The PriceSpecification markup is used to provide information about the price specifications for a product or service. This includes details such as the final price and any taxes or charges.
DeliveryChargeSpecification: A description of the delivery charge for a product or service.
The DeliveryChargeSpecification markup is used to provide information about the delivery charge for a product or service. This includes details such as the final price of delivery and any taxes or charges.
PaymentMethod: A way for a customer to pay for a product or service.
The PaymentMethod markup is used to indicate how a customer can pay for a product or service. Examples of payment methods are credit card or PayPal.
PaymentChargeSpecification: A description of the charges incurred when using a particular payment method.
The PaymentChargeSpecification markup is used to provide information about the costs incurred when using a specific payment method. This includes details such as the final price of the payment and any taxes or fees.
You can use Schema.org markup to optimise your OXID eShop and improve its functionality and visibility in search engines. Use the above markup types to provide relevant information about your products, offers, reviews and more. This way you can ensure that search engines understand your content better and present it better in search results.
It is important to note that Schema.org markup is only one part of search engine optimisation (SEO). There are many other factors that search engines take into account, such as the quality and relevance of your content, the user-friendliness of your website and linking from other websites. Make sure you also take these factors into account to get the best possible result for your OXID eShop.