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Tips for online shop operation

Content

Working with an online shop is extensive and should not be underestimated. It is a misconception that running a shop is less time-consuming than running a retail shop. With our tips and tricks for working in online shops, we help you to manage your daily tasks more easily and give those who want to become one an insight into the daily work with an online shop system.

The KPIs in e-commerce: A comprehensive guide

The KPIs in e-commerce: A comprehensive guide

Trends and customer behaviour change with each passing day. It can be hard for shop owners to keep their heads above water and really understand...

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6 October, 2023
The art of positive communication in online shop customer service

The art of positive communication in online shop customer service

In the business world, especially in the support and management of an online shop, communication is a central and often decisive element. In fact,...

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30 June, 2023
Tools and resources for outstanding content marketing in online shops

Tools and resources for outstanding content marketing in online shops

In the complex and competitive ecosystem of digital commerce, content marketing represents a crucial strategic component for the sustainable...

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30 June, 2023
Effective strategies for optimising email support in your online shop

Effective strategies for optimising email support in your online shop

Effective and good email support plays a crucial role in the success strategy of any online retail business. This communication channel is the link...

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30 June, 2023
Effectiveness of free Google Shopping ads versus paid Google Shopping ads

Effectiveness of free Google Shopping ads versus paid Google Shopping ads

Google Shopping ads represent an exceptional type of online advertising that strategically draws on the extensive platform of the Google search...

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21 June, 2023
X-Robots tag: The invisible hand in SEO management

X-Robots tag: The invisible hand in SEO management

In the multi-faceted universe of search engine optimisation, commonly known as SEO, there are a plethora of variables that contribute to how...

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20 May, 2023
More traffic with the perfect SEO Meta Description: Practical tips and tricks

More traffic with the perfect SEO Meta Description: Practical tips and tricks

A perfect meta description is the key to more traffic on your website. In this blog post you will learn what a Meta Description is, why it is...

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19 May, 2023
Redirects and SEO: Everything you need to know about redirects

Redirects and SEO: Everything you need to know about redirects

Who hasn't experienced it? You click on a link from a social network or on a Google search results page and it happens. 404 Page not found - I'm...

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12 April, 2023
Seasonal holidays and occasions in April and their impact on e-commerce

Seasonal holidays and occasions in April and their impact on e-commerce

Seasonal holidays and occasions have a significant impact on e-commerce. Businesses can use targeted marketing strategies and offers to drive...

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7 April, 2023
Innovative ideas to increase customer satisfaction in e-commerce during the spring season

Innovative ideas to increase customer satisfaction in e-commerce during the spring season

In e-commerce, customer satisfaction is paramount. Customers have high expectations of the quality of products, the ordering process and delivery,...

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7 April, 2023
E-A-T Principle: How Expertise, Authority and Trustworthiness Influence Your Ranking

E-A-T Principle: How Expertise, Authority and Trustworthiness Influence Your Ranking

The E-A-T principle is an important factor for the SEO ranking of websites. E-A-T stands for expertise, authority and trustworthiness and describes...

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31 March, 2023
The SWOT analysis: How to recognise strengths and weaknesses in your own online shop

The SWOT analysis: How to recognise strengths and weaknesses in your own online shop

A SWOT analysis is a proven method for identifying the strengths, weaknesses, opportunities and threats of a company or product. This method is...

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31 March, 2023
Increase basket value with up-selling, cross-selling and bundling strategies

Increase basket value with up-selling, cross-selling and bundling strategies

Up-selling, cross-selling and bundling strategies are important tools for companies to increase the basket value. Targeted measures can be used to...

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30 March, 2023
Evergreen content in e-commerce: How to create long-term successful content that inspires your target group

Evergreen content in e-commerce: How to create long-term successful content that inspires your target group

A popular strategy for long-term success in e-commerce content marketing is the creation of so-called evergreen content. But what is evergreen...

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29 March, 2023
UX Writing in e-commerce: How clear and engaging texts improve the customer experience

UX Writing in e-commerce: How clear and engaging texts improve the customer experience

In today's e-commerce market, copy is an important part of the customer experience. It's not just about providing information, but also about...

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29 March, 2023
UX/UI design for online shops: Principles and best practices for optimising your shop

UX/UI design for online shops: Principles and best practices for optimising your shop

In e-commerce, UX/UI design is of great importance as it contributes significantly to usability and user experience. A well-designed online shop...

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29 March, 2023
Exit-intent pop-ups: Strategies for reducing shopping cart abandonment in online retailing

Exit-intent pop-ups: Strategies for reducing shopping cart abandonment in online retailing

Shopping cart abandonment is a problem that every online retailer has to face. Customers put products in the shopping cart but then often leave the...

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29 March, 2023
Interactive product visualisation in the online shop: 3D models, 360-degree views and more

Interactive product visualisation in the online shop: 3D models, 360-degree views and more

The digital world offers many advantages, but also some disadvantages. One of the biggest disadvantages is that customers cannot physically touch...

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29 March, 2023
Serverless e-commerce: scalability and cost efficiency through the use of cloud computing services

Serverless e-commerce: scalability and cost efficiency through the use of cloud computing services

In this day and age, it is impossible to imagine life without online retailing. More and more people are buying products and services online, which...

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29 March, 2023
Reduce online shop returns rate and offer customers a better returns experience

Reduce online shop returns rate and offer customers a better returns experience

The ability to shop online has revolutionised our lives. We can now buy products from all over the world and have them delivered directly to our...

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29 March, 2023
Find online shop malfunctions more quickly

Find online shop malfunctions more quickly

An online shop is an important part of any business these days. It is a way to sell goods and services and grow the business. But what happens when...

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29 March, 2023
Power of micro-moments: real-time marketing that can boost your online shop sales

Power of micro-moments: real-time marketing that can boost your online shop sales

Digitalisation has fundamentally changed consumer buying behaviour. More and more people are informing themselves online about products and...

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28 March, 2023
Gamification: Customer loyalty and increased sales through playful elements in online shops

Gamification: Customer loyalty and increased sales through playful elements in online shops

In the digital age, competition in e-commerce is fierce. Customers are spoilt for choice and can choose from a multitude of online shops. In order...

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28 March, 2023
The power of niches: Leading the online shop to success through specialisation and focus

The power of niches: Leading the online shop to success through specialisation and focus

In today's world, it is more difficult than ever to be successful with an online shop. The market is crowded, competition is fierce and customers...

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28 March, 2023
Online shop storytelling: How to foster emotional connection through creative product stories

Online shop storytelling: How to foster emotional connection through creative product stories

Online shopping has become an integral part of everyday life for many people today. But as an online shop operator, how can you ensure that...

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28 March, 2023
Psychological optimisation of the online shop product presentation and price display

Psychological optimisation of the online shop product presentation and price display

An appealing and clear product presentation is a decisive factor for the success of an online shop. Potential customers want to find the desired...

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28 March, 2023
The future of online shopping: Artificial intelligence and OXID eShop - perfect symbiosis?

The future of online shopping: Artificial intelligence and OXID eShop - perfect symbiosis?

Online shopping is ubiquitous today and is becoming increasingly popular. But how will e-commerce evolve in the future? One promising possibility...

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28 March, 2023
Tips & tricks: How to catapult your OXID eShop to the top of online commerce

Tips & tricks: How to catapult your OXID eShop to the top of online commerce

Online trade is booming and more and more companies are using their own online shop to sell their products. But how do you manage to stand out in...

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28 March, 2023
5 Effective marketing approaches for your OXID eShop online business

5 Effective marketing approaches for your OXID eShop online business

Online retail is booming and it is becoming more and more important to stand out from the competition and target customers. Therefore, marketing is...

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28 March, 2023
Step-by-step guide to creating engaging e-commerce themes

Step-by-step guide to creating engaging e-commerce themes

An appealing design is one of the most important factors for success in e-commerce. It is the first thing customers see when they visit an online...

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28 March, 2023
Sustainability in e-commerce: How online shops can become more environmentally friendly and the role of sustainable packaging, logistics and product ranges

Sustainability in e-commerce: How online shops can become more environmentally friendly and the role of sustainable packaging, logistics and product ranges

The e-commerce boom has changed shopping behaviour worldwide. More and more people order goods via the internet and have them conveniently...

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16 March, 2023
Social entrepreneurship and e-commerce: how to build a social impact online shop that is both commercially successful and socially valuable

Social entrepreneurship and e-commerce: how to build a social impact online shop that is both commercially successful and socially valuable

As the e-commerce industry continues to grow, more and more shop owners are looking for ways to be both commercially successful and make a positive...

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16 March, 2023
The certain extras in online trading: what are they and how do I use them best?

The certain extras in online trading: what are they and how do I use them best?

In today's fast-paced world, online retailing is a permanent fixture that significantly shapes our lives. The ability to shop from home or on the...

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15 March, 2023
Advantages of online trade compared to traditional stationary trade

Advantages of online trade compared to traditional stationary trade

Over the years, online retail has steadily evolved and now offers a variety of advantages over traditional brick-and-mortar retail. In this blog...

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15 March, 2023
Customer care in online retail - How to look after your existing customers properly

Customer care in online retail - How to look after your existing customers properly

One of the most important aspects of online trading is looking after your existing customers, as they are often your most loyal and valuable...

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15 March, 2023
The trigger strategy: Artificial scarcity as a tool in the online shop

The trigger strategy: Artificial scarcity as a tool in the online shop

In the world of e-commerce, which is characterised by constant change and increasingly fierce competition, online shops have to be continuously...

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15 March, 2023
7 tips for a successful OXID online shop

7 tips for a successful OXID online shop

A successful OXID online shop requires a lot of work and care. Here are seven important tips that can help you make your online shop...

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15 February, 2023
Google Knowledge Graph: How to optimise your OXID shop for optimal display in the SERP snippet

Google Knowledge Graph: How to optimise your OXID shop for optimal display in the SERP snippet

In today's world, it is essential that online shops appear at the top of Google search results. One feature that Google supports here is the...

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15 February, 2023
The perfect domain: Brand or keyword - which is better?

The perfect domain: Brand or keyword - which is better?

A domain is the business card of a website and therefore of great importance for online marketing. The choice of the right domain has a direct...

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12 February, 2023
How to increase the online reputation of your OXID eShop

How to increase the online reputation of your OXID eShop

Online reputation describes the image of a company or product on the internet. This reputation is influenced by the opinions and reviews of...

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10 February, 2023
Internal linking in the OXID shop: How to improve your ranking and the user experience

Internal linking in the OXID shop: How to improve your ranking and the user experience

Internal links are hyperlinks that point to other pages within your own website. They play an important role in the navigation and ranking of your...

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10 February, 2023
Maximise your sales with effective discount promotions in OXID eShop

Maximise your sales with effective discount promotions in OXID eShop

Discounts are an important part of any marketing strategy, especially in e-commerce. The right design of discount promotions can help to keep your...

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8 February, 2023
Content Creation for OXID eShop: What is high-quality content and how do I create it?

Content Creation for OXID eShop: What is high-quality content and how do I create it?

A well-maintained online shop is more important than ever to stand out from the competition and attract potential customers. The OXID eShop offers...

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2 February, 2023
Why many companies' online shops are not successful

Why many companies' online shops are not successful

Online retailing has grown rapidly in recent years, but not all businesses have successfully gained a foothold in this area. Despite having an...

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2 February, 2023
Optimise the loading time of your OXID eShop - tips and tricks for faster performance

Optimise the loading time of your OXID eShop - tips and tricks for faster performance

In today's online market, where competition is fiercer than ever, the loading speed of your OXID online shop is crucial. A fast loading time can...

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20 January, 2023
Order abandonment: reasons why shop visitors do not buy

Order abandonment: reasons why shop visitors do not buy

There are many reasons why visitors to an online shop do not buy. Often it is due to small details that impair the shopping experience or raise...

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18 January, 2023
Security in the online shop: The TÜV test

Security in the online shop: The TÜV test

Online shops are a matter of course in this day and age. They offer customers the opportunity to order products and services from the comfort of...

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18 January, 2023
Versatility vs. specialisation in e-commerce with OXID eShop

Versatility vs. specialisation in e-commerce with OXID eShop

E-commerce shops have gained a lot of importance in recent years. One of the most important factors in creating a successful online shop is...

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18 January, 2023